Absolut Vodka

Absolut Primordial is a strong statement and expression of the indigenous cultures of the world. Advocating for the protection of indigenous cultures and their traditions through its artwork. The tagline being “The spirit of tradition: Toasting heritage”. This campaign is rooted in respect for the communities and their traditions.

Absolut Vodka is embracing the indigenous culture by honouring each cultures traditions, history and the recognition of their identities and thus effectively communicating the single minded promise – “Dedicated to preserving culture by fusing heritage, design, and taste”.

In order to raise awareness of the needs of these population groups, every 9 August commemorates the International Day of the World’s Indigenous Peoples. This campaign will run for the whole month of August.